A recent study quoted on Vox, Daily Kos and other places
, alleges that traditional campaign practices during general election campaigns don't work any more.
Like everything else in life, there's at least two sides to this.
Joshua Kalla of the University of California and David Broockman of Stanford contend that traditional "retail" campaign practices such as door-to-door canvassing "have a net effect of zero".
In this Tower of Babel world we allowed cable to create, a lot of what they're saying is at least partially
right. But the truth in these times comes down to two adages--ironically, from different segments of American society: the sales saw "work smart, not hard"; and Wee Willie Keeler's admonition to young baseball players in the 1890s: "keep your eye on the ball and hit it where they ain't".
It's Time to Fix Stupid learned several valuable lessons from the 2016 cycle:
- Kalla and Broockman are correct when they assert that traditional campaign strategy and tactics work better in primary elections. That year, we took out 50 percent more of our targets in the primary than in the general. Why did this happen? Give Fox News credit--Rupert Murdoch and Roger Ailes set out to nationalize politics
--and they succeeded. I've run into countless candidates from both parties who tell stories of going